Updated on 16 October, 2021
Starting June 1st, in an announcement on Facebook and Instagram, Samurai Comics has permanently moved to the south end of Broadway in Mesa, Arizona, at 2640 E. Broadway Road, in the Frys Marketplace Center off of Broadway and Lindsay. This is the second location for Samurai Comics after their hugely popular initial debut at the Gallery of Modern Art in Downtown Phoenix. Both locations are in the highly-populated and walking-friendly Tempe area. The new address puts the beloved comic store in a very desirable locale for visitors and new customers.
Over seven years, Samurai Comics has grown from a small bookstore owned by Jack Canfield to one of the fastest growing comic book stores in the Phoenix area. What started as a small bookstore focusing on Asian American graphic novels has now expanded to selling comics, graphic novels, and tote bags. The shop is owned by comic book expert Jeff Lieber and his wife Beth Spa. Their son Dashiell serves as the store's salesman. Both grew up loving Japanese American comic books, so it was only natural to turn those love into an opportunity to share that culture with others.
There are many benefits to owning your own comic book store. One of the largest is the ability to meet new people. In this competitive work environment, having the ability to strike up relationships and talk shop gives you an edge over your competitors. The type of person you are will also come into play. You will want to find the right type of comic books, cartoon series, and Asian American graphic novels to feature in your shop. The type of customer that you are trying to attract will help you to know what type of items you should carry.
The second advantage to operating your own comic book store is the ability to produce your own comic book line. If you choose to do this, you will be able to put whatever creativity you want into each comic book issue. This could include western, manga, action, comedy, romance, sci-fi, and more. With the huge array of options available today, you really have nothing to lose. If you don't like the outcome, you can always start over with a different format and create something completely new.
Many comic book stores have been struggling in recent years because they have lost most of their local customers to online retailers. While you may not be able to take on all of the customers that are now choosing to buy their comics online, you can at least make your store accessible to those who still want to visit. Samurai Comics and other comic book stores can still thrive. It just takes a little more effort and time than starting an online store would require.
The third advantage to comic book stores remaining is the ability to provide your customers with great customer service. Comic book stores have become very knowledgeable about what their customers demand from them. You should not have to wait for an order to arrive before being able to answer questions or meet with customers face to face. When people feel as though the store is going to be helpful to them, they are much more likely to come back. And they may even tell their friends about the great service that you have provided them.
In order to keep your customers happy, you need to give them plenty of incentive to return. This means providing great deals on previously released items and specials that are only available for a limited time. On top of this, you can also run specials that feature items that are currently out of stock. These will almost guarantee your return if you follow through properly. As long as you stay on top of your marketing and promotion plans, you should see continued increase in your profits and your number of returning customers.
The fourth advantage to remaining a comic store owner is that the industry has always been the cheapest medium to market in terms of cost. There is an endless supply of talent in every field of comics and you could always count on drawing in many new customers as long as you continue to provide them with great deals. Many times, those who originally started down this path as small businesses are still running successful stores five years later. You can always count on another resurgence of interest as long as you offer great deals.